A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or device if you agree. Cookies contain information that is transferred to your computer’s or devices hard drive. They allow the site to store information like login information or language preference. You can think of Cookies as providing a memory for the Platform, so it can recognise you when you come back and respond appropriately.
This page contains information on what Cookies are, the Cookies used on our Platform, how to reject Cookies, and some useful links for further reading on the subject.
Hindsight uses several different types of Cookies on our Platform.
Necessary cookies are absolutely essential for the website and platform to function properly. These cookies ensure basic functionalities and security features of the website and platform, anonymously.
Analytical cookies are used to understand how visitors interact with the website and platform. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedback, and other third-party features. These are used to recognise when you return to our website and platform and remember your preferences.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.
Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.
Which Cookies do we use
The length of time a Cookie stays on your device varies according to its purpose.
A Cookie that is automatically deleted once your session is concluded is called a “Session Cookie”. Session Cookies are used for the duration of your stay on our Platform and are automatically deleted when you exit the browser.
A Cookie that remains on your device after your session is concluded is called a “Persistent Cookie”. Persistent Cookies are used for different purposes, such as tracking your preferences, login information and your interaction with our Platform.
You can find more information about the individual Cookies we use and the purpose for which we use them in the table below:
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.
Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s daily session limit.
Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s pageview limit.
Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Third Party Cookies
This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud prevention.
This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
This cookie is used by Akamai to optimize site security by distinguishing between humans and bots.
Zoho Sales IQ
This cookie is set by the provider Zoho. This cookie is used for collecting information on user interaction with the web-campaign content. This cookie helps the website owners to promote products and events on the CRM-campaign-platform.
Zoho Sales IQ
Zoho sets this cookie for the login function on the website.
Zoho Sales IQ
Cloudflare sets this cookie to track users’ activities across multiple websites. It expires once the browser is closed.
How can you reject or remove Cookies
You can adjust your web browser settings, usually located in the ‘Options’ or ‘Preferences’ menu of your browser. In order to delete stored Cookies or to change these settings, the following links may be helpful:
If you are primarily concerned about third-party Cookies generated by advertisers, and you live in the US, Canada, Europe or the UK, you can also opt out from the collection of your data by our advertising partners who participate in the Digital Advertising Alliance.
Opt-out by visiting:
In addition, on your mobile device, you can change your device settings to control whether you see online interest-based ads.
Please note that when you get a new computer, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers), you may also clear the opt-out Cookies installed once you opt-out, so an additional opt-out will be necessary to prevent additional tracking.
Effective Date: February 2022
Last Reviewed: February 2022
Last Updated: February 2022