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Cookie Policy

Our website and platform uses cookies to distinguish you from other users of our website / platform.  This helps us to provide you with a good experience when you browse our website, use our platform and also allows us to improve our website and our online platform (“Platform”).

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or device if you agree.  Cookies contain information that is transferred to your computer’s or devices hard drive.  They allow the site to store information like login information or language preference.  You can think of Cookies as providing a memory for the Platform, so it can recognise you when you come back and respond appropriately.

This page contains information on what Cookies are, the Cookies used on our Platform, how to reject Cookies, and some useful links for further reading on the subject.

For more information on our general privacy practices, please visit our Privacy Policy.

How do we use Cookies

Hindsight uses several different types of Cookies on our Platform.

Type
Description
Necessary
Necessary cookies are absolutely essential for the website and platform to function properly. These cookies ensure basic functionalities and security features of the website and platform, anonymously.
Analytics
Analytical cookies are used to understand how visitors interact with the website and platform. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedback, and other third-party features. These are used to recognise when you return to our website and platform and remember your preferences.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.
Other
Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.

Which Cookies do we use

The length of time a Cookie stays on your device varies according to its purpose.

A Cookie that is automatically deleted once your session is concluded  is called a “Session Cookie”.  Session Cookies are used for the duration of your stay on our Platform and are automatically deleted when you exit the browser.

A Cookie that remains on your device after your session is concluded is called a “Persistent Cookie”.  Persistent Cookies are used for different purposes, such as tracking your preferences, login information and your interaction with our Platform.

You can find more information about the individual Cookies we use and the purpose for which we use them in the table below:

Cookie
Source
Type
Description
Duration
_ga
Google Analytics
Analytics
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
2 years
_gid
Google Analytics
Analytics
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
1 day
elementor
Elementor
Necessary
This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.
Never
_hjFirstSeen
Hotjar
Analytics
Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
30 minutes
_hjIncludedInSessionSample
Hotjar
Analytics
Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s daily session limit.
2 minutes
_hjIncludedInPageviewSample
Hotjar
Analytics
Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site’s pageview limit.
2 minutes
_hjAbsoluteSessionInProgress
Hotjar
Analytics
Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
30 minutes
PHPSESSID
Necessary
Necessary
This cookie is native to PHP applications. The cookie is used to store and identify a users’ unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Session

Third Party Cookies

Cookie
Source
Type
Description
Duration
bm_sz
Xero
Necessary
This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud prevention.
4 hours
_abck
Xero
Necessary
This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
1 year
ak_bmsc
Akamai
Necessary
This cookie is used by Akamai to optimize site security by distinguishing between humans and bots.
2 hours
b3e783bb62
Zoho Sales IQ
Advertisement
This cookie is set by the provider Zoho. This cookie is used for collecting information on user interaction with the web-campaign content. This cookie helps the website owners to promote products and events on the CRM-campaign-platform.
Session
_zcsr_tmp
Zoho Sales IQ
Functional
Zoho sets this cookie for the login function on the website.
Session
LS_CSRF_TOKEN
Zoho Sales IQ
Necessary
Cloudflare sets this cookie to track users’ activities across multiple websites. It expires once the browser is closed.
Session

How can you reject or remove Cookies

You have a choice regarding the use of Cookies as described in this policy. Please note that rejecting or removing certain Cookies may result in inadequate Services.

You can adjust your web browser settings, usually located in the ‘Options’ or ‘Preferences’ menu of your browser. In order to delete stored Cookies or to change these settings, the following links may be helpful:

If you are primarily concerned about third-party Cookies generated by advertisers, and you live in the US, Canada, Europe or the UK, you can also opt out from the collection of your data by our advertising partners who participate in the Digital Advertising Alliance.

Opt-out by visiting:

In addition, on your mobile device, you can change your device settings to control whether you see online interest-based ads.

Please note that when you get a new computer, install a new browser, erase or otherwise alter your browser’s cookie file (including upgrading certain browsers), you may also clear the opt-out Cookies installed once you opt-out, so an additional opt-out will be necessary to prevent additional tracking.

Useful links

For more information regarding Cookies, you may find the the following websites useful:

Information Commissioner’s Office

All About Cookies

Your Online Choices

Effective Date: February 2022

Last Reviewed: February 2022

Last Updated: February 2022